A top brand such as Nike wants to start a campaign - whom should it go to? - SBI in India
Banks have a upper hand as they have info of all the customers who bought from Nike, Reebok and Puma showrooms using their credit cards. Simple - send the new offer to all these customers and see the magic!
All the banks/credit card issuers are setting up/have setup their Analytics centers.
American express, Barclays, RBS, Bank of America, HSBC, Citibank to name the few.
What about the supermarket chains like Walmart, Target, Woodman do they have an edge?
Oh yes, product sold of which brand was bought by which customer, and when, along with which other products.. all this info stays with the supermaket.
Time for the supermarkets to build strategies for FMCG companies!!
Aren't online stores like Amazon, ebay, bestbuy.. doing the same thing.. Yes they are!!
How about consolidation - Banks, supermarkets, bank and supermarket, e-store and supermarket -- Nice try!!
And now where is dearest Facebook.. It knows everything where have you been and where you would like to go.. So what are you looking for and when Facebook knows all :)
Banks have a upper hand as they have info of all the customers who bought from Nike, Reebok and Puma showrooms using their credit cards. Simple - send the new offer to all these customers and see the magic!
All the banks/credit card issuers are setting up/have setup their Analytics centers.
American express, Barclays, RBS, Bank of America, HSBC, Citibank to name the few.
What about the supermarket chains like Walmart, Target, Woodman do they have an edge?
Oh yes, product sold of which brand was bought by which customer, and when, along with which other products.. all this info stays with the supermaket.
Time for the supermarkets to build strategies for FMCG companies!!
Aren't online stores like Amazon, ebay, bestbuy.. doing the same thing.. Yes they are!!
How about consolidation - Banks, supermarkets, bank and supermarket, e-store and supermarket -- Nice try!!
And now where is dearest Facebook.. It knows everything where have you been and where you would like to go.. So what are you looking for and when Facebook knows all :)
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